With the novel Coronavirus Outbreak around the world, Facebook-owned the social media platform, Whatsapp, has seen an increase of 40% in data usage around the world, according to the report by Kantar, a data and consulting company. As per the reports, more than 25,000 consumers in the global markets conducted from March 14 to 24, the social media app Whatsapp has big gains in usage as people look to stay connected due to COVID-19. Many people across the world are advised to stay home from their routine works due to Carona Outbreak.
The data and Consulting Company, Kantar conducted the largest global study across media habits, consumer attitudes during the Caronavirus pandemic. In the early phase of the COVID-19 pandemic, Kantar estimates that Whatsapp usage increase was 27%, in mid-phase of a pandemic the increase is 41% and for the late phase of pandemic countries see an increase of 51%.
An increase of 76% was experienced in time spent on the Whatsapp platform. The overall Face book usage was increased to 37%. China also had a usage increase in local social media apps like WeChat and Weibo as 58%.
There is a crisis in trust according to the study conducted by Kantar. Our Traditional national wide news channels like broadcast media and Newspapers are identified as the ‘trustworthy’ source of information with 52% of people.
Only 48% of people around the world regarded Government agency websites as trustworthy and suggested that government measures are not providing citizens with assurances and security.
From recent election cycles, only 11% of people regarded social media platforms as a source of trustworthy information.
Also as the countries are moving deeper into COVID-19 pandemic, all in-home channels media consumption has increased across the world. According to study reports, web browsing was increased by 70%, TV viewing was increased by 63% and social media usage was increased 61% over normal usage rates.
From 18 to 34 age groups Messaging platforms usage has experienced an increase. Under 35-year olds, more than 40% usage increase was seen from WhatsApp, Instagram, and Facebook platforms.
Consumers choose to look after their employees first and foremost with 78% saying take care of employees’ health and 62% saying implement flexible working hours.
Kantar’s study says that supporting hospitals (41%) and being helpful to the government (35%) is an expectation of a significant minority of consumers.